Mobile App
My role
Product Designer
Tools
Description
ProForm is a mobile app designed to help gym members stay on track with their fitness goals by receiving personalized training routines directly from their coaches. It also offers access to exclusive premium exercise routines.
Context
This project was developed in collaboration with a gym that wanted to extend its onsite experience into a mobile app. The app was part of a broader digital transformation strategy aimed at increasing member retention, expanding revenue through premium subscriptions, and offering a more consistent experience for users working out at home or traveling.
The brief
I joined the project to design a mobile app that helps gym members receive monthly training routines from their coaches and access exclusive premium content. The goal was to improve the way fitness programs are delivered digitally while supporting the addition of exclusive premium programs.
The Approach
To better understand user needs, we ran interviews with gym members and personal trainers. While coaches needed a way to standardize their programs without losing flexibility, users needed a centralized way to keep track of their training routines.
I worked on defining core user flows and how that connects with the backoffice. I designed and tested multiple iterations in Figma and worked closely with developers to refine key interactions like the initial assessment. Basic exercises were organized into thematic programs, while the premium content features famous athletes.
On the technical side, I also contributed to component documentation and design specs to support cross-platform implementation. The final result was an app that felt lightweight, personal, and aligned with the brand’s coaching-first approach.
Made with 🧡 in Argentina
© Ulises Siriczman 2025